Unsubscribes

I’ve been running a weekly Laravel newsletter for almost a year now and it’s been a lot of fun. When I first started, after each send I would watch the unsubscribes, subconsciously using that as a metric to see if what I was doing was any good.

A year later and my outlook is completely different. I now enjoy unsubscribes. When someone leaves it tells me they didn’t care what I had to say or lost interest in the topic and it prevents me from getting bumped up to the next pay grade.

Looking at it from the angle removes so much stress. I’d trade high subscriber numbers for high open rates any day.

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