Every time I ready to ship something I get tons of apprehension and the feeling of a fraud and a failure. It’s brutal and it seems to happen every single launch.

During this time I’m reminded of the book The War of Art by Steven Pressfield and if you’ve ever experienced I’d recommend getting yourself a copy.

Stan Berenstein, co-creator of The Berenstein Bears sums up the book perfectly in this quote:

“A marvelous help for anybody who has ever encountered the resistance of a blank page, an empty canvas or an unyielding musical scale.”

The book was originally written for writers but it works for any creative profession.