It’s election season which means we spammed to death by political campaigns and all politicians claim to know the answer and their party knows the right course for the entire nation to take. 

Of course, the reality is no answer is black and white and we all live in a grey area where no answer can be 100% correct. Everything has tradeoffs and no one person or party knows the answer. 

When I think about this in business terms and making decisions based on long-term planning it reminds me a lot of the joke, “More fiction is written in Excel than in Word”.

No one knows what they are doing, we are all just trying to make the best decisions based on our gut feeling, our firmly held beliefs, and past knowledge. All of those can be wrong for the future.

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