“despite all my rage, I’m still just a rat in a cage” — Smashing Pumpkins
Social media sites know that we are all just rats in a cage and they tempt us to keep coming back with notifications of all the people that likes, favorites, or comments on our stuff. They know what will keep you coming back for another hit and they do everything they can to keep it flowing. No one wants the party to stop.
On the opposite end of the spectrum is our telephone providers. All they care about is routing the phone calls to your number. They don’t care if it’s your grandmother or a robocaller. Because they don’t filter, most of the notifications, (phone calls), they send are junk. They are training us not to answer unless it’s from someone in our address book.
The problem with this is when a call is important we have no way of knowing unless we take the risk to answer, and the odds are not in your favor.