A few weeks ago I went on a vacation to the city that is in the middle of the desert, Las Vegas. Even though it was technically late winter or early spring the weather is always dry and hot.
On the massive billboards down the strip, I kept seeing marketing for Pedialyte. Something to the effect of “Stay hydrated Vegas, drink Pedialyte.” It stuck in my head because I’ve always thought of children when I hear the word Pedialyte.
Flash forward to this past week when I’ve been mountain biking every day, and I got dehydrated. The first thing that came to mind was Pedialyte, and I went out and bought some.
They didn’t use invasive tracking pixels, they couldn’t measure engagement, it was just an old school traditional advertisement with a simple message everyone can relate to. That’s marketing!
Eric L. Barnes 