Justin Tadlock writing for WP Tavern about the importance of Press Releases:
On occasion, I get a message that says something along the lines of, “Hey, you’re giving the big businesses too much coverage. How about throwing the smaller folks a bone?” That is a fair question. However, what is often the problem is that this news by a smaller company may not be on a particular publication’s radar.
Enter the press release.
This is where smaller companies should sneak a peek at larger companies’ playbooks. Large businesses often have entire public relations (PR) or communications departments. Sometimes they only have one person in that role. What those PR positions are doing is getting the word out, and they are making sure the publications within the WordPress realm know about their news.
Individuals or small companies need not hire someone for communications with the press. However, at least one person should serve as a representative and handle this role.
There are many things happening in the WordPress world on any given day. Even with a press release, there is no guarantee that WP Tavern or another publication will publish your story. There is a guarantee that they won’t if they do not know about it.
The whole post is worth reading especially if you are a small business. Just like Justin, I want to help your product if it’s in the Laravel space, and I can’t guarantee that I’ll cover your launch. However, your chances greatly increase if you can send a press release and the earlier the better. I honor embargo’s and knowing before the release gives us time to put your news in our weekly editorial calendar.