I honestly don’t follow politics too closely, and I don’t know much about political science at all, but I found my local mayor race this year eye-opening.

The race came down to two men, the incumbent and the challenger. The challenger had signs on every street corner, he sent me 3 or 4 mailings, his name was everywhere.

I had a suspicion he was going to win handily based on signs alone. Yet, I had a doctor’s appointment yesterday and the doctor and I started talking about it and he said that he heard they were spending all their money online.

That seemed pretty wild to me because to be honest my city isn’t the most tech-savvy. So I’m assuming it was all Facebook ads. I was actually very surprised to see the paper this morning and see that he won re-election.

If him moving to online to get out the vote really worked I have to say I’m impressed. My gut reaction was that would be a bad move on our small local level. Now I’d love to hear how it was really done and see if they just hired a firm to handle the online stuff or if something more grassroots.

At any rate, congrats Mr. Reid on your win!

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