Category: Business

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Newsletters

Before we continue I think it’s important to define what type of newsletter I’m going to be talking about. There are basically two styles of newsletters, one with exclusive content, and another that is just an update telling you to go read this. Basically, email as notifications instead of RSS.

For this post, I’m talking about the former. Newsletters with exclusive content and it seems like over the last year that style has really taken off. But does it make sense for you to do that?