Sending Email? Remind us who you are

I subscribe to a lot of newsletters and company marketing lists. I enjoy staying up to date through various mailing lists but a pattern I keep seeing is getting emails from companies that I don’t recognize.

Just today I received this one:

Happy New Year! We’re excited about 2019 here at {randomWordCompany}: there’s lots to do, and we have an incredible roadmap for the year ahead.

If they would have just reworded it to include their slogan or what they do I would have instantly remembered. For example:

Happy New Year! We’re excited about 2019 here at {randomWordCompany}, the best note taking app for your phone: there’s lots to do, and we have an incredible roadmap for the year ahead.

If you don’t email your subscribers often then use little things like this to help reinforce who you are. Think about reading a book series, every new book gives you little hints and reminders of what happened in the past to carry you forward. Your emails should do the same.