Business is not a popularity contest

In the book The $100 Startup by Chris Guillebeau, he interviews a lot of entrepreneurs and shares insights in how each one got their start. One interview that I found inspiring is with Naomi Dunford and here is what she said about business:

Remember that the goal of business is profit. It’s not being liked, or having a huge social media presence, or having amazing products that nobody buys. It is not having a beautiful website, or perfectly crafted email newsletters, or an incredibly popular blog. In larger businesses, this is called accountability to shareholders. Business is not a popularity contest.

It’s easy to look at others followers, retweets, and shares and compare ourselves, but when it’s related to business none of that matters. Sure it helps, but it isn’t the goal. The goal is profit.