Future Planning

Yesterday, I came across this interview with Brunello Cucinelli who I had honestly never heard of and didn’t know much about but I was captivated by the interview and one part that’s had me thinking is the following quote on his business plans:

As for my business plans, I have three-year business plans and 30-year business plans but also three-centuries business plans.

In a world where it most people can’t plan what they are doing next week, he is looking ahead 300 years and trying to build a company that will last that long.

It’s so easy to get wrapped up in the now, and loose sight of the future. In the grand scheme of history, our entire lives are just a tiny moment and what we tend to think is so important just isn’t.