Year In Review Marketing

The joys of a new year. A time to reflect on what all you accomplished and start planning out those new years resolutions. One of the hardest parts of this process is figuring out what all you did the past year. Sure big events are easy to remember and if you keep a journal then going back through it will help fill in the gaps, but there is a lot that slips through the cracks.

A new trend that has started becoming popular is apps and services sending you a personalized yearly review based on the data they have.

WordPress sent me one highlighting the number of posts, website traffic, most popular days, and most commenters.

Todoist, featured in the main post image, sent one showing how many tasks I completed each month, when I’m most productive, and how I rank compared to others using the app.

These are just two of the services I use that did this and I loved it because it made me want to share the results publicly and, in turn, give the vendor direct word of mouth advertising.

From a business standpoint if you have the data then generating user reports like this shouldn’t be too expensive to create, especially if you are comparing to other forms of marketing, but the benefits are a more personal recommendation.

Plus since it’s all in your database you’ll be able to reuse this same marketing tactic year after year with no further expenses.